Cognito & Datatrics
Together with Cognito, Datatrics has set foot on the Norwegian market.
We’re happy to have joined forces with our Norwegian partner Cognito to make our actionable CDP solutions also available for the Norwegian market.
Cognito is a marketing communication agency established in Oslo in 2002. They’re specialized in developing technology and supporting intelligent customer dialogues that motivates profitable customer relationships. The offered solutions are an optimal mixture of strategy, creativity & technology. Cognito is part of Bording Group, with a total of 400 employees and a listing on the Nasdaq Copenhagen A/S.
Cognito has a practical view on the projects they run for – long term – clients within a variety of industries: retail, hospitality, automotive and charity. They believe in closeness to their clients to really understand their needs and being able to serve them with the best service and support possible.
Cognito has been a partner of the MailUp Group for several years. After the acquisition of Datatrics by the MailUp Group in 2018, Cognito got an awaited possibility to enter the AI landscape. Geir Andreassen, head of Technology at Cognito: “We’re getting a lot of questions regarding data-driven journeys, automation, machine learning and AI. That’s why we’re very pleased to have partnered up with Datatrics and therefore the future of Marketing. We’ve great expectations for 2020 with this partnership, and we’re hoping to implement Datatrics for some of our clients this year.” Geir Andreassen’s job is to make sure Cognito has an optimal portfolio mix of Martech Solution Partners to be able to serve their clients in the best possible way. He has been working within agencies for two decades and is an experienced consultant and project manager with a special ability to understand both the needs of marketing and IT/technology.
We’re officially kicking this new partnership off with an event at the Cognito offices in Oslo on the 12th of February. Datatrics will be introduced to a select group of Cognito’s clients from the retail and hospitality branche. Together, we focus on getting started with Datatrics to create personalized customer journeys that take companies to the next level.