Consumers today are absorbing more and more online content. Still, the two key challenges faced by media companies operating online magazines, portals, streaming services and the like, are attracting and retaining visitors. The longer consumers stay on your website, or the more often they return, the higher their potential value is to your company and advertisers. The Datatrics Customer Data Platform (CDP) offers an all-in-one solution for traffic generation and retention. On a single dashboard, it offers you all the resources you need to tap into consumers’ growing online activity and demand for personalisation.
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What can you do with a Customer Data Platform?
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.