De Jong Intra and Datatrics
By using Datatrics De Jong Intra attracts new customers, increases online bookings and increases loyalty & engagement among customers, leading to a conversion increase of 19%!
De Jong Intra Vakanties, founded in 1974, is a medium sized tour operator with a wide range of destinations and types of travel. The trips are sold online and through travel agencies and independent travel consultants.
The online travel industry is very competitive and the battle for the online consumer’s attention is fierce. Many companies have a hard time competing with Online Travel Agencies (OTA’s) and lack the skills and knowledge to leverage the full potential of their online marketing tools.
De Jong Intra Vakanties wanted to create a more personalized experience for each customer along their customer journey. They wanted to make the most out of the data they have already collected from their customers and followers, but lacked the knowledge to do that in a profitable manner.
“Using Datatrics, we are able to spend our marketing budget more efficiently. We decreased our acquisition costs per booking by targeting our customers much more directly.”
Teamlead Online Marketing at De Jong Intra Vakanties
Attract new customers with advertising
It’s important to make sure your brand is known and top of mind with your (potential) customers. Using Datatrics, it’s easy to target high potential customers, based on data from all your tools, on all your channels, including many advertising platforms such as Facebook, Instagram, Google AdWords and DoubleClick. De Jong Intra Vakanties uses Datatrics to synchronize their predictive segments with advertising tools to increase their Return on Advertising Spend (ROAS).
Create unique experiences that drive direct bookings
Your website is where online bookings happen. It’s key to serve each visitor with a custom tailored experience to suit their information needs. De Jong Intra Vakanties uses Datatrics to personalize their website based on customer types, buying phases and persuasion sensitivity, creating a unique experience for each visitor. Doing so, they have increased their conversion rate with 19%.
Increase customer loyalty and engagement
You have to keep your customers satisfied. A loyal customer is a valuable agent for your brand and will come back to you for many additional bookings. De Jong Intra Vakanties uses Datatrics’ built- in mailing solution to send triggered emails to customers after their booking, increasing customer loyalty and engagement and promoting upsell for their trips.
Upsell and cross-sell to your existing customers
Being relevant is key to keep your customers happy and coming back to your website. Using Datatrics, De Jong Intra Vakanties delivers highly personalized and relevant email content based on previous bookings, behavior and preferences. Email campaigns that once contained the same content for each recipient now include personal travel recommendations.