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Picnic, Knab, and Thuisbezorgd.nl nominated for the Dutch Marketing Awards

This is a part of a blog which was written in Dutch on Emerce, and is written in 2016 to announce the […]

This is a part of a blog which was written in Dutch on Emerce, and is written in 2016 to announce the nominees for the Dutch Marketing Awards. This post is written because Datatrics was nominated as Start Up of the Year 2016.

Picnic, Knab and Thuisbezorgd.nl are nominated in various categories for the Dutch Marketing Awards, which will be awarded on 30 March, 2017. Under guidance of head of the jury chairman Marc van Eck, the jury announced the nominees in the categories Start Up, Scale Up, Company, and Internal Branding Company of the Year 2016.

According to Van Eck, the nominees provide ‘convincing evidence’ that the established companies are able to reinvent themselves, and to remain relevant with an offensive strategy. Next to that they show ‘that an internal brand culture is the basis for making an external difference’.

Nominees Start Up of the Year

Judge: Erik van Engelen, Boris Nihom, and Maartje van der Hoeven

Clear success characteristics of this category are creativity in strategy, unique customer value, and growing market share. And next to this ‘high ideals’, joint value creation, and innovation in market segment or product category. So, the nominated companies are:

  • Picnic
  • Matt Sleeps
  • Datatrics
  • Enversed
  • EclecticIQ
  • FRAEMd
  • Naturalicious
  • Koopeenkoe.nl


You can read the full article, and the list of nominees of Scale Up, Company and Internal Branding Company of the Year 2016. Click the button below!

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NOTE: it is in Dutch

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