Make use of favored items
Enhance the experience the customer has while browsing your website by personalizing the content which is shown to them. Selecting a recommendation algorithm focused on actively favored items will increase the weighing of these products and products related. Emphasizing on actively liked content instead of just the customer's behaviour.
How to implement this
By implementing the corresponding code in the touchpoints you are able to provide the customers with touchpoints wich will enrich their customer profile with content they love.