Success Stories

Furniture Retailer

By combining their internal data sources with external data, we created 360 degree customer profiles. Based on these profiles we included personalized product recommendations in the weekly newsletter, which increased the total campaign profit by 40%.

Connected Channels
  • Web Analytics
  • Customer Relationship
  • Email Marketing
  • Weather Influence
  • Holidays
  • Search Trends
Trics Applied
  • Customer Lifetime Value
  • Life-Cycle Segmentation
  • Predictive Returns
  • Sales Opportunities
  • Weather Influence

Insights have been used to increase leads from newsletters and ad campaigns which led to a

campaign profit increase of

+40%

Airport Retail Concept

We combined their internal data with external like traffic velocity, weather and flight data. Based on the relations we found, we were able to offer the consumer more relevant content through their digital channels which led to a sales increase of 18%.

Connected Channels
  • Online Publications
  • Customer Relationship
  • Weather
  • Traffic
  • Flight Data
  • In-Store Activity
Trics Applied
  • Trend Analysis
  • Smart Publishing
  • Cohort Analysis
  • Weather Influence
  • Traffic Influence

Insights have been used to optimize publications and offer more relevant content, which led to an

online leads increase of

+18%
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