Success Stories

Takeaway.com and Datatrics

What once started from an attic is now one of the leading food-order sites in the world. Takeaway.com, founded by Jitse Groen as Thuisbezorgd.nl in the Netherlands, is an online delivery marketplace where supply and demand for food delivery and ordering meet.

Image result for takeaway.com logo

 

 

 

What once started from an attic is now one of the leading food-order sites in the world. Takeaway.com, founded by Jitse Groen as Thuisbezorgd.nl in the Netherlands, is an online delivery marketplace where supply and demand for food delivery and ordering meet.

Takeaway.com focuses on connecting consumers and restaurants through its online platform. Participating restaurants deliver food themselves, with the Takeaway.com platform serving as a source of orders for them and facilitating the online payment process.

In the Takeaway.com Shop, exclusive for participating restaurants, restaurants can order food, packaging, services and merchandise. Takeaway.com uses Datatrics in its shop to create a personalized experience and (re)engage restaurants using email marketing. By using Datatrics, Takeaway.com also attracts new participating restaurants to their Shop, increases their conversion rate and increases loyalty & engagement among the participating restaurants.

Solution & Results

Takeaway.com uses Datatrics to unify data from their participating restaurants in one platform and to create 360° restaurant profiles. Based on those profiles, Takeaway.com can target (high potential) restaurants with advertising/relevant content along their customer journey, create a personalized website-experience and to (re)engage restaurants using email marketing.

 

“By improving our social advertising campaigns we reached better results. However, we wanted to bring this to the next level and get more value for our money.

For performance marketers it’s essential to get the best results out of advertising budget. Using a tool that facilitates this is a must for every marketer. Datatrics is especially built to drive performance and reach better results. Introducing new innovations is vital for us to stay a step ahead of competitors in the online food delivery market. Therefore we’re extremely focused on innovating and improving our platform and services. To succeed at innovation we need partners, such as Datatrics, to help us implement and execute the new innovations. Partnering with Datatrics boosted our results, saved us valuable time – all data in one platform – and we got the most out of our budget.”

Bert-Jan van Mook

Senior Manager Partner Services

 

Advertising

Attract new participating restaurants with advertising

It’s important to make sure your brand is known and top of mind with your (potential) participating restaurants. Using Datatrics, it’s easy to target high potential restaurants, based on data from all your tools, on all your channels, including many advertising platforms such as Facebook, Instagram, Google AdWords and DoubleClick. Takeaway.com uses Datatrics to synchronize their predictive segments with advertising tools to increase their Return on Advertising Spend (ROAS).

Website personalization

Create unique experiences that drive conversion

Your website is where the conversion happens. It’s key to serve each visitor with a custom tailored experience to suit their information needs. Takeaway.com uses Datatrics to personalize their website based on restaurant types, buying phases, product category related customer journeys and persuasion sensitivity, creating a unique experience for each visitor. Doing so, they have increased their conversion rate with 27%.

Email marketing

Increase loyalty and keep partner restaurants engaged  

Takeaway.com has to keep their participating restaurants satisfied. A loyal restaurant owner is a valuable agent for your company and will come back to your shop for many returning purchases. Being relevant is key to keep the participating restaurants happy and coming back to your shop. Using Datatrics, Takeaway.com delivers highly personalized and relevant email content based on previous visits, viewed product categories, ordered items, behavior and preferences. Email campaigns that once contained the same content for each recipient now include personal recommendations for every restaurant.

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